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Founder Launches "Pay What You Can" Digital Marketing Initiative for Growing Black-Owned Businesses

Kim Anthony • September 22, 2024

Harmony Major, President and Founder of Excellent Presence, a Black woman-owned web design and marketing agency based in Tampa, Florida, is testing a new initiative to help change-focused companies grow their results and impact faster. It's called "Pay What You Can" and it aims to help BIPOC- and ally-owned companies get better results from their websites, branding, and digital marketing more quickly without massive investments.


“Pay What You Can” is the first initiative of its kind in the digital marketing space. Excellent Presence hopes it will prove integral for growing African American-owned businesses in particular, who often find next-level expansion a challenge. Established in 2012, the company helps clients take actions that noticeably boost growth without exhausting their time, energy, or money.


Harmony, who is also the company's Lead Performance Strategist, comments, "I know what it's like to crave high-quality help to reach the next level but feel restricted by resources. It’s agonizing. Entrepreneurs working to change the world shouldn’t be limited by our ability to afford top experts. We also shouldn't have to figure it all out on our own."


Excellent Presence specializes in serving growing companies that already get traffic and sales, but need to speed results or reach new audiences. That can be hard to do with limited resources. So, “Pay What You Can” connects business owners directly with a Multi-Certified, 20-year Digital Marketing Strategist to build their website, content strategy, and/or marketing plan to reduce barriers to growth.


“By intentionally supporting BIPOCs and allies creating change, we hope to start a ‘snowball effect’ of impact," added Harmony. "The goal of 'Pay What You Can' is to make high-quality help accessible to every serious, change-oriented company that wants it. We hope all companies will help spread the word about this initiative.”


To learn more about the initiative, interested business owners can book a free consultation online to discuss their needs, goals, or partnership opportunities via the official website at ExcellentPresence.com/CreateChange/

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This Couple Launched A Delivery Service To Bring Black Farmers and Food Suppliers To Your Doorstep

By UBJ Staff • March 26, 2025
(ATLANTA) Move over Instacart! In the months following the country’s shutdown due to the pandemic, Rhandi and Jonathan Altidor noticed something was missing in the food delivery market — Black grocers. Their solution? The couple decided to bridge the gap with The Better Buggy , a grocery delivery service for Black-owned farms and food suppliers in their Atlanta community. “I told my husband that it was really frustrating that weren’t able to support Black-owned stores because a lot of the major outlets that offer [grocery delivery] don’t have smaller Black-owned businesses available,” Rhandi told Because of Them We Can. “We are always team ‘buy Black’ whenever we can, whereever we can — why don’t we fill this void that’s out there and help empower these local Black-owned stores and create this service because it wasn’t there.” The two educators, Rhandi a middle school teacher and Jonathan a school counselor in Fulton County Schools, used their downtime to create the business while juggling married life and parenthood. With help from their family and wider community they’ve been able to make inroads in a predominately white market. The Better Buggy offers same-day delivery for fresh produce and everyday essentials, including vegan, organic, and gluten-free options.

The Heart of Inglewood: Yolanda Davidson Honored as a Woman of Excellence in Community Service

By LaTania • March 25, 2025
(INGLEWOOD) Inglewood, California, is a city steeped in culture, resilience, and history. At the heart of this vibrant community stands Yolanda Davidson, an Inglewood native whose life and work embody the spirit of advocacy, service, and unwavering dedication. Born at Centinela Hospital and a proud alumna of Parent Elementary, Morningside High School, and California National University, Yolanda’s roots in Inglewood run deep. Her education also includes completing the prestigious Congressional Black Caucus Institute in 2022 and the California Black Women’s Empowerment and Leadership Program at Cal State Dominguez. These experiences shaped Yolanda into a dynamic community advocate, empowering her with the tools to lead and inspire change. For over 25 years, Yolanda has tirelessly championed causes that matter most to the people of Inglewood. Her advocacy spans across generations, supporting students, elderly residents, and families affected by tragedy. When the Inglewood Unified School District threatened to close Warren Lane Elementary, Yolanda stood shoulder-to-shoulder with parents and children, fighting to preserve the school’s legacy. When four young lives were tragically lost on Park Avenue, Yolanda humanized the victims, supported grieving families, and joined their fight for justice. Yolanda’s influence extends far beyond activism. She regularly attends city meetings, providing vital input on Inglewood’s major projects, while maintaining strong ties with the senior community. Through initiatives like breakfast gatherings at Osage Senior Villas and hosting a Winter Wonderland event , Yolanda ensures that Inglewood’s senior residents feel valued and connected. Her commitment to preserving Inglewood’s rich culture is unwavering. Whether she’s advocating for small businesses impacted by stadium construction, cheering on student athletes, or simply showing up as a volunteer when needed, Yolanda’s deep love for her hometown shines through. Yolanda Davidson exemplifies what it means to be a community leader. Her journey is a testament to the power of resilience, unity, and hope. As Inglewood evolves, Yolanda remains a steadfast reminder that its vibrant culture and strong sense of community will always endure.

The Sound of Success: Primah’s Mission to Empower Artists and Redefine Music in Media

By LaTania Smith • March 25, 2025
(INGLEWOOD) Inglewood native Primah is a creative force whose soulful voice, songwriting talents, and entrepreneurial spirit are leaving an indelible mark on the music industry. As a singer, songwriter, and co-founder of the Sounds You Need Collective (S.Y.N. Collective) , Primah is helping to redefine how music is used in media while empowering artists to embrace their creativity and business potential. Primah’s journey in music began with her signature sound—a soulful blend of melodic R&B and the gritty energy of today’s hip-hop. Her ability to craft witty, heartfelt lyrics paired with funky beats has made her a sought-after songwriter. Her songs have been featured in popular shows like All American and Issa Rae’s Rap Sh!t , as well as in the globally renowned video game Fortnite . In 2021, Primah took her passion for music to new heights by co-founding the S.Y.N. Collective , an Inglewood-based music licensing agency and independent music publisher. Under her leadership, the S.Y.N. Collective has grown to represent over 90 artists and more than 3,000 songs , achieving 100 placements in television, podcasts, video games, and advertisements. Their work has been featured on platforms such as Facebook Meta Campaigns, the CW, NFL, HBO, CBS, and Netflix , bringing their music to millions of listeners worldwide. Primah’s commitment to empowering artists extends beyond licensing. In 2024, she opened the Duality Production House , an audio recording studio and content space in Inglewood designed to bring artists together, foster collaboration, and teach entrepreneurial skills. The studio has become a hub for creativity, providing artists with a space to grow their craft while learning how to navigate the business side of the industry. Primah is passionate about the power of music in media and its capacity to transform visual content emotionally and globally. Whether it’s penning a heartfelt song, championing the work of emerging artists, or creating spaces for collaboration and growth, Primah’s work is a testament to her dedication to the artistry and business of music.
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