(INGLEWOOD) Inglewood native Primah is a creative force whose soulful voice, songwriting talents, and entrepreneurial spirit are leaving an indelible mark on the music industry. As a singer, songwriter, and co-founder of the Sounds You Need Collective (S.Y.N. Collective), Primah is helping to redefine how music is used in media while empowering artists to embrace their creativity and business potential.
Primah’s journey in music began with her signature sound—a soulful blend of melodic R&B and the gritty energy of today’s hip-hop. Her ability to craft witty, heartfelt lyrics paired with funky beats has made her a sought-after songwriter. Her songs have been featured in popular shows like All American and Issa Rae’s Rap Sh!t, as well as in the globally renowned video game Fortnite.
In 2021, Primah took her passion for music to new heights by co-founding the S.Y.N. Collective, an Inglewood-based music licensing agency and independent music publisher. Under her leadership, the S.Y.N. Collective has grown to represent over 90 artists and more than 3,000 songs, achieving 100 placements in television, podcasts, video games, and advertisements. Their work has been featured on platforms such as Facebook Meta Campaigns, the CW, NFL, HBO, CBS, and Netflix, bringing their music to millions of listeners worldwide.
Primah’s commitment to empowering artists extends beyond licensing. In 2024, she opened the Duality Production House, an audio recording studio and content space in Inglewood designed to bring artists together, foster collaboration, and teach entrepreneurial skills. The studio has become a hub for creativity, providing artists with a space to grow their craft while learning how to navigate the business side of the industry.
Primah is passionate about the power of music in media and its capacity to transform visual content emotionally and globally. Whether it’s penning a heartfelt song, championing the work of emerging artists, or creating spaces for collaboration and growth, Primah’s work is a testament to her dedication to the artistry and business of music.
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