Blog Layout

Sheroe of the Pandemic - Cierra Keaton, RN

Kim Anthony • July 28, 2020
By The Lyfe Magazine

We would like to take a moment each week to recognize someone who is working and helping others during this stressful period. Each week we want to honor someone, to let everyone know there are genuine heroes in the world!

This week we honor Cierra Z. Keaton!

Hi my name is Cierra and I am a Registered Nurse with a background in critical care and transplant. I am also a Nurse Entrepreneur who owns a Cannabis Education Consulting Firm. I have been a registered Nurse for 13 years and I have been a business owner for 2.

What has been the biggest challenge so far?

It is really hard to pinpoint what 1 particular thing has been the biggest challenge thus far. We have hit so many BIG challenges and have had to critically think our way through them all. I will list 2 that are near and dear to me.

The lack of knowledge in treating this virus in combination with so many different presentation of the disease. Everything that we typically do for these critical ill patients goes out the door when treating this virus.The tried and true modalities are not uniform. This makes it a challenge and very frustrating for all the front-line medical staff as we are desperate to have efficient outcomes for our patients.

The hands off approach that we must take. Being a nurse has always been my own ministry. It involves being able to provide the gift of human touch, involving multiple care teams on this journey and family. During this pandemic we have to limit our time and touch with patients. We have to limit our interaction with providers and involving family. We have to allow our patients to die alone. This in itself has taken a toll on the healthcare community.

Do you foresee anything good coming from all of this?

I foresee many good things coming out of this pandemic. I foresee an opportunity to rebuild our healthcare systems from their weak points. I foresee an increase demand and respect for healthcare workers and just how imperative they are to the outcomes of people and their lives. We will learn how to really prioritize what is important and really putting people’s lives first.

Do you think life will go back to normal or have things changed forever?

Live as we know it for the healthcare realm is forever changed in my opinion. One reason it will never be the same is simply because of Post Traumatic Stress Disorder that the healthcare system will have to recover from. You have never heard a solider go to war and come back the same. Yes, they recover, but their lives are FOREVER changed. I believe this pandemic sparks as emphasis on how to better serve our patients with less cost, less emphasis on providers and more emphasis on home care and tele-medicine just to name a few things to start.

Do you think the lock down is working, why or why not?

I did think the lock-down was working, but do to the most recent events and protest, among many people whom did not follow the “rules,” I don’t think we are quite done yet “fighting” RONA.

What advice would you give people during this time?

The best advice that I can give from a RN in critical care battling this virus is that IT IS REAL, and don’t take it lightly that just because you haven’t personally experienced it, that it is a hoax, or fake. Take the proper precautions. It is not just about you, but you don’t want to be that person who is walking around a carrier of the virus spreading it to others whom have the potential to get really sick or die from exposure.

You know your audience better than anyone else, so keep them in mind as you write your blog posts. Write about things they care about. If you have a company Facebook page, look here to find topics to write about

Business Resources

Share This Article

By Antonio Ray Harvey | California Black Media February 18, 2025
(SACRAMENTO) In celebration of Black History Month, the California Legislative Black Caucus (CLBC) and the California Black Chamber of Commerce (CBCC) recognized 16 honorees at the annual Black Business Brunch on Feb. 10 at the Citizen Hotel in Sacramento. The small business owners from every corner of the state were recognized for their entrepreneurship, contributions to their respective communities, and vital roles in improving California's economic landscape. The proprietors were chosen by members of the CLBC and CBCC. They were honored on the Assembly floor at the State Capitol later that afternoon. “We gather here today to honor the incredible African American, small business owners of California,” Jay King, President and CEO of CBCC, told California Black Media. “We have to show them some love because they are the heart and soul of our communities. Their tireless work and unwavering dedication show what it means to be leaders” 
By UBJ Staff February 14, 2025
In the heart of Long Beach, a new initiative is bringing nonprofit leaders, community champions, and changemakers together—one cup of coffee at a time. Denise Peoples and 21st Century STEM are launching a special series of Coffee Meetups, beginning Tuesday, March 4th , at 10:30 AM at Café Lorel , in Long Beach, California. These gatherings aim to foster collaboration, resource-sharing, and innovative problem-solving among nonprofit organizations. Recognizing the challenges that small nonprofits often face—such as limited funding, staffing, and visibility—this initiative provides a space where leaders can exchange ideas, form strategic partnerships, and find collective solutions to common obstacles .
By Kim Anthony February 10, 2025
LOS ANGELES — In the wake of one of the most devastating natural disasters in California history, Governor Gavin Newsom today announced the launch of LA Rises, a unified recovery initiative that brings together private sector leaders to support rebuilding efforts led by the city of Los Angeles, Los Angeles County and the State of California. The Governor has enlisted Dodgers Chairman Mark Walter, business leader and basketball legend Earvin “Magic” Johnson, and Casey Wasserman, LA28 Chairperson and President to lead and recruit others to this private sector and philanthropic effort. To seed this new effort, Dodgers Chairman Mark Walter, the Mark Walter Family Foundation, and the Los Angeles Dodgers Foundation have provided an initial commitment of up to $100 million. With plans to raise additional funds through private donations, LA Rises will provide major resources aimed at helping Los Angeles communities most affected by these catastrophic fires recover and rebuild. LA Rises will marshal the full resources of the private sector, augmenting and amplifying local and state resources, to rebuild Altadena, Pasadena, the Pacific Palisades, and all impacted communities. As part of the unified effort, city and county leaders are crafting recovery plans for their communities. The state is mobilizing its resources and scale, coordinating with the federal government, and removing red tape. LA Rises will galvanize the private sector to unlock additional capital and find new and innovative tools to help communities build back faster and stronger. “Los Angeles will rise again — stronger, more united, and more resilient than ever. Just as California came together to fight the fires, we’ll work together to rebuild. With Mark, Earvin and Casey’s proven leadership and deep commitment to Los Angeles, we’ll tap into the enormous creativity, experience, and resources of the private sector, alongside local, state, and federal efforts, to deliver a recovery that benefits all Angelenos," said Newsom “The LA fires have wreaked havoc on LA’s neighborhoods. It’s time for those with means to come forward and make a positive impact to build back better,” Dodgers Chairman Mark Walter “This is a time for bold action. We’re bringing together the best resources and biggest hearts across California to ensure that every Angeleno — no matter their race, socioeconomic status, or neighborhood — has a chance to rebuild and thrive. This isn’t just about recovery; it’s about restoring communities while also making them more resilient and better than before,” Earvin “Magic” Johnson “I’ve been a lifelong Angeleno, and what I admire most about this city is its resilience and unity. There’s nothing Los Angeles can’t achieve. LA Rises will channel the unmatched creativity, resources, and generosity of the private sector to rebuild our city and pave the way for a stronger future," said LA 28 President Casey Wasserman “Given the scale and scope of damage and destruction the Eaton wildfire has left in its wake, I wholeheartedly welcome all the support from the state as well as the private sector as part of this initiative. By corralling and coordinating the work of philanthropy and private industry, this can complement our local recovery and rebuilding efforts, especially for our marginalized populations in Altadena who have lost everything. When it comes to supporting initiatives — like this one — that look to arm us with the resources to rebuild with a bottom-up approach, I’m all in,” said Los Angeles County Board of Supervisors Chair Kathryn Barger “Efforts to rebuild are underway in the City of Los Angeles and this announcement will be a vital component of a comprehensive effort to bring Angelenos home. The number one question on the minds of Angelenos is about recovery and rebuilding. I am grateful that the Governor and the LA Rises initiative will be there to partner with us, developing solutions to support our work. In recent days, the strength and resilience of Los Angeles have been felt throughout the state, the nation and the world. I want to thank the Governor for his continued partnership and his collaboration during this difficult time for our city," said Mayor of Los Angeles Karen Bass How LA Rises will work LA Rises will contribute through collaboration, access to capital and financial tools, leveraging innovation and private-sector investment to drive a faster recovery. It will support the broader recovery efforts by: Fundraising and expanding access to philanthropic and private capital. Formulating financing strategies to close the gap between available resources and the cost to rebuild Collaborating with other philanthropic and community organizations to maximize the impact of ongoing rebuilding and recovery efforts. Supporting unified communication efforts to arm Angelenos with up-to-date, factual information, timelines for rebuilding, and available resources. In addition to the financial commitment from the Mark Walter Family Foundation, and the Los Angeles Dodgers Foundation, LA Rises will receive financial support from California Rises, a statewide recovery initiative founded by Governor Newsom and First Partner Siebel Newsom after the 2018 Camp Fire. A partnership between the Governor’s Office and the California Fire Foundation, California Rises is dedicated to supporting communities impacted by the fires and firefighters and first responders who continue to serve on the frontlines.
Show More
Share by: